Business or Hobby

  So since my last post I have had several discussions with some rappers that feel my views might not be right in the context of the business today.  They have told me I am out of touch.  I disagree completely.  I also have been told that too many rappers today look at music as more of a hobby than a business, thus why this blog post is being written.

What are some things that make music a business vs a hobby?

1. Quality of recordings.  Rappers today do not feel the need to pay money for an actual sound engineer to mix and master their music.  They feel that their $300 mic and closet setup are good enough to sell records.  There was a thread on the Faygoluvers forums about Fruity Loops which touched on this.  It was the view of one of the participants that in his studio he could get a recording 96% perfect so why should he pay money to get it to be 99% perfect.  My answer is simple, his mixing and mastering is no where near 96%, at best he puts out 60% as for the quality of the recording.  Not because he doesn't have the skills but because he doesn't have the compressors and other equipment needed to even out and fine tune the tracks properly.  95% of rappers today do not know how to properly level the music and vocals so they are even and sound the best they can.  A trained and educated engineer can do that and more.  I have had a few people I work with that thought their recording, mixing, and mastering were on point.  Then I take their track into the studio with a pro engineer and when I am done they have realized the difference immediately.  If you are not willing to pay for quality you think of Rap as a hobby.

2.  Fan base.  If you are the hottest rapper in whatever city you are in that is good on you.  If no one except people from your city know you, you are doing it wrong.  To move from this being a hobby to a business you need to expand your fan base, do shows in as many cities and states as possible, and put in the work to get your name known by more people.  The fans worldwide should eventually know you and what you do, if that isn't happening, you think of Rap as a hobby.

3.  Performance.  Most new rappers need as many performances as they can in the beginning to shake the nerves, get used to the stage, and learn how to play the crowd.  The problem is rappers who don't learn anything while doing these performances.  If you do a show once a week and never change what you are doing, you are wrong.  You should grow with each and every performance.  You should have people around you willing to tell you what worked and what didn't work in the show.  Accept criticism.  No matter how long you have been doing this business there is always room for improvement.  There is always a young guy or gal on your heels that will some day pass you up.  The time most rappers spend at the top is relatively small in comparison to how long they worked to get there.  If you are happy doing a show once a week, never making things better, and surrounding yourself with yes men, you think of Rap as a hobby.

4. Money.  The number one thing that shows you consider Rap a business and not a hobby is money.  If you are not spending money to improve your product with confidence that it will be returned you are destine to fail.  We all can say all the time "I could get paid nothing and I wouldn't care.  I do it for the love of the music"  That's great, does love of the music pay the bills?  No it doesn't.  In any business if you forget that making money is your number one priority you will not be in business long.  I do believe you should make the music because you love it.  You shouldn't be afraid to make money or make music that will make you money.  If all you care about is the "Love" of the music, you think of Rap as a hobby.

I have encountered quite a few underground rappers who, for lack of a better way to say it, suck.  The quality they put out is sub par, their performance on stage is horrible, and their ego is way to large for where they are in their hobbies.  That is the point of this blog really.  Stop making music if it is a hobby.  If you cannot commit time, energy, and money into making a product that makes you money, then don't.  The underground is so flooded with egotistical half talented hacks and it is making us all look horrible.  There are some shining stars and even they get hated on for the money they are making.

All businesses start out as hobbies we enjoy.  The time hobbies become businesses is when you focus your efforts on making money.

MMFWFL,

Juggalotus